Future of UX | Your Design, Tech and User Experience Podcast | AI Design cover image

#48 AI Case Study: AI's Transformative Role in UX with Jascha Goldermann

Future of UX | Your Design, Tech and User Experience Podcast | AI Design

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Implementing AI and Machine Learning in the Travel Booking Industry

This chapter explores the implementation of AI and machine learning capabilities in the travel booking industry. The speaker discusses their company's experimentation with AI, focusing on the development of an AI trip planner that utilizes large language models. They explain the benefits of these models in improving the user experience and discuss the process of integrating generative AI technology from a user experience design perspective.

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