Mastering the client-agency relationship - Richard Warren, prev. Lloyds Banking Group & Lowe
Uncensored CMO
00:00
How to Pitch a Campaign to a Customer
"No one knows the customer better than the staff on the front line who are selling every day," he says. "If you play it real that just goes, look at the reactions this new campaign from my own." 'I also love the fact that your job is to represent the customer,' adds Paddy O'Connell.
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