So You Want Today to Farmer?

So You Want Today to Farmer is on behalf of the Bovon Farmers Union. It's essentially it's for men, women, straight, gay, everything. We use a suggestion, suggestive psychological techniques where we will play an old, you know, famous romantic film, but insert a farmer sort of into it. And so really what you're doing is you're kind of rewiring these people's brains to associate farmers with romantic situations - which they may not have done in the past.