Introduction

UX Podcast talks to Lina Honsom, a conversion specialist at Google in Sweden. She's working as part of the specialist team at Google analyzing business data. Recently, Google has reviewed around 500 websites in retail, finance and travel verticals all across Europe, Middle East, Africa via mobile. We've listened in 173 countries from Cameroon to Cambodia. And it was completely amazing to see how the brain changed when I got back to Bangkok.