Using Books As A Marketing Tool With Adam Witty
Dan Kennedy's Magnetic Marketing Podcast
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Defining Book Benefits and Marketing Plan
This chapter emphasizes the importance of clearly defining the benefits of a book to capture the audience's interest and stresses the need for authors to think from the reader's perspective. It also discusses the significance of creating a marketing plan before writing a book, including identifying the target reader, crafting a resonating message, and choosing the appropriate medium for reaching the audience.
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