"Integration with Procore? Everyone warned us they'd copy our product. We did it anyway - and it became our best go-to-market decision."

In today's episode of Bricks and Bytes, we had Or Lakritz, founder of StructShare (now Trimble Materials), and we got to learn about how a 21-person startup navigated acquisition conversations with multiple players, the critical importance of transparency during M&A, why integrating with Procore in 2021 was one of their best decisions... and many more!

Tune in to find out about:

✅ Why Trimble chose to buy instead of build - and how StructShare filled a strategic procurement gap

✅ The real differences between being acquired by a platform giant vs. private equity (spoiler: it's all about narrative)

✅ How Or managed team culture and morale through the acquisition process with full transparency

✅ Why distribution matters more than product in construction tech - and what AI might change about that

This one's packed with honest insights from someone who actually lived through it. Worth the listen.

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Chapters

0:00 Intro

4:00 Introduction to the Podcast and Guests

4:59 The Acquisition Story of Structure

9:17 Navigating the Acquisition Process

16:18 Cultural Integration Post-Acquisition

18:15 Lessons Learned from Building Structure

31:46 The Evolution of the Procurement Space

33:04 The Evolution of Construction Tech

35:58 AI's Impact on Procurement Processes

39:20 Building the Future of Procurement

42:24 Navigating Go-to-Market Strategies

44:36 Acquisition Insights and Market Dynamics

57:35 Integrating with Industry Giants

1:01:02 Personal Growth and Impact in Business

Watching Business Evolution in Real Time

Motley Fool Money

Intro

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