S02E08 Inside Marketing Design at Dropbox
Inside Marketing Design
00:00
Dropbox
Dropbox's global elements are things like typography color tokens illustration photography voice and tone overarching design strategy. The brand is trying to figure out a better way of formalizing its approach with agencies so that they can do their best work within those constraints. There are elements outside of that that definitely are more specific to the individual channels and touch points like components themselves for example.
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