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Getting Attention from Decision-Makers
Freelance to Founder
Do Parents Really Go on to Instagram and Choose a Class for Their Child?
"I keep telling myself that you know there is a freelancer hat and there is a teacher hat. So when I'm actually performing in the class is the teacher hat," she says. "That's a very different persona to the freelancer hat when I'm, you know, chatting with parents or you know institutional heads." She asks: 'How do I reach the right parents who are looking for word of mouth marketing?'
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