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Software Exec Shifts to Bicycle Components, and Thrives

Ecommerce Conversations

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How Do Headset Caps Help Your Business?

"We don't sell head set caps here. I think we sell inclusivety, and we sell the opportunity to take a bicycle that might otherwise be neglected because it's one of a million," he says. "And i have literally hundreds of emales back from customers that have shared incredibly intimate ries about how the bicycle has touched their life."

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