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The Economics of Sneakers

Ones and Tooze

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Introduction

One and Tues FPs Economics Podcast. Every week we take a couple of data points, we use them to try to explain the world. The origin of Nike's Air Jordan brand is the subject of a new movie starring Matt Damon and Ben Affleck that just came out in the United States. Is there even still a US shoe manufacturing industry to speak of anymore? No longer. By 1990, there were still 76,000 people in shoe manufacturing in the US today. It's really a tiny sector. Americans continue to consume 2.5 billion new pairs of shoes per year.

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