The Importance of Pattern Recognition in Marketing

I think it's just pattern recognition and I think so pattern recognition allows me to see over and over the same thing across a lot of different companies. While somebody that's in one company doesn't see that pattern recognition. So they think that their situation is unique. Another thing is that I think about metrics and KPIs and attribution entirely different than most people think about them which allows me to See clearly the programs that are underperforming when other people wouldn't see them because the metrics they look at are different. And we still operate in the this type of system even though it's been 15 20 years later.