Media’s Free Agency Era
The Grill Room
00:00
Navigating the New Sports Media Landscape
This chapter explores the evolving dynamics of sports media, focusing on the competition between traditional networks and emerging online personalities. It discusses strategic licensing deals that empower creators while allowing legacy media to adapt to changing audience preferences. The conversation emphasizes the implications for media companies as they grapple with new content creation opportunities and the challenges of integrating independent voices into traditional frameworks.
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