2min chapter

Acquired cover image

Porsche (with Doug DeMuro)

Acquired

CHAPTER

Porsche's Success in China: The Panamera

The Panamera and the Cayenne too really helped Porsche enter China. It was like, all right, you know, sedan is the next place we want to compete. Let's replicate the success we had in the SUV. And honestly, it would have worked and did work.

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