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The Secret to Gift Giving

Hidden Brain

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Is the Social Taboo Against Giving Honest Feedback?

There is a social taboo against giving proper feedback, especially in the case where a gift fails. We're quick to tell somebody that we love their gifts and that's great. But we should also make sure that we tell people that the gift they gave is not ideal. And perhaps the first insight is to scale back our impulse to show that we can read minds of gift recipients.

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