The storytelling is key to, let's say, winning an argument or at least expressing your ideas so the other person hears you. And yet it's an anecdote. It's not evidence. As I often like to say, the plural of anecdote is not data. You want to get your facts, logical arguments across. But first got to get people on board paying attention. We have short attention span. How do you? Story emotion, passion, language.

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