Bob Moesta - Jobs To Be Done
The Innovation Show
The End of Average
The day December 18th 2027 if I'm alive that day guess what that is bonus right and so all of a sudden it's like now I can say like well I've got everything in line of there. It forces me to just cut things out of my life that don't add value or don't help me make progress and at the same time be able to be way more demanding on my time and how I help people. The idea came about almost like six years ago seven years ago when I read a book called The End of Average but he also wrote a book called Dark Horse which studied people who basically came out of nowhere to change industries.
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