2min chapter

Make Lemonade cover image

Building the best privacy-first alternative to Google Analytics - Jack Ellis

Make Lemonade

CHAPTER

The Importance of Privacy in Marketing

Fathom is the most resilient analytics platform on the planet as far as I'm concerned. Smart customers know when someone's faking and I like I want those customers. We're not going to chase after, I don't want to call them dumb, but if people are going to be tricked that easily, they're probably not going to be fathom customers who also then value the quality of service we offer.

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