16min chapter

How I Built This with Guy Raz cover image

Liquid Death: Mike Cessario

How I Built This with Guy Raz

CHAPTER

Liquid Death's Unique Branding and Launch in Whole Foods

This chapter discusses how Whole Foods became interested in the unique brand Liquid Death, despite its controversial name. It explores Liquid Death's edgy marketing strategy and the challenges they faced with shipping and distribution. The chapter also touches on the rapid growth and success of the brand, as well as the concept of building a moat around a brand to protect it from competition.

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