Reagan's Reframed General Election Message

Four years later. Jimmy Carter is now an embattled president, unpopular and facing a tough primary challenge. Meanwhile, Ronald Reagan storms to the Republican nomination, while wooing a powerful new bloc of voters into his conservative coalition — the Christian Right. Still, amid worries that Reagan is too extreme and too old, the 1980 general election remains tight until the very end. How did it lead to an ideological sea change in American politics?

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