There's just something so entwined between like em snobbery and wine are intimidation in wine, that there isn't around other things that you can builder knowledge facer. You would go into a nice, local, independent bookshop and sayi i really love an tyler, or something like that, and they would recommend something similar. And the same thing, i think, can happen with wine. People who work in in generally love talking about it. So to know thatit's much more interesting for them to have a customer with some opinions or questions than just someone who dashes in and grabs a bottle off the shelf.

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