Truck Drivers - Do You Like This? Yes or No?

The way that I would approach this question with empathy is not to say, do you want to go to Nashville? Really the question is, what does a vacation look like for you? And then through this approach of understanding what a vacation is, more holistically, we were able to understand that there are actually barriers to folks taking vacations. So de-centering yourself like maybe you don't have the answers, maybe your idea isn't correct and going to the population that you're trying to understand and letting them lead the conversation.