The Science of Success cover image

The Shades of Influence with Robin Dreeke and Chase Hughes

The Science of Success

CHAPTER

How to Inspire People

In a very biological sense, their brain is releasing hormones and chemicals that are making them like you want to engage with you. And again, it goes evolutionary psychology, the ancient tribal brain, it's rooted in us. When I give training to law enforcement or something, all the different departments, they sit together. People clump together according to their comfort and their tribe. It's just, it's a natural human reaction.

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