2min chapter

How I Built This with Guy Raz cover image

How I Built Resilience: Bert and John Jacobs of Life is Good

How I Built This with Guy Raz

CHAPTER

Direct O Garment Printing - Is It the Thing That Kills Businesses?

We've been researching for the better part of five years, and we, just before covid hit, spent several millions dollars on technology. To dum it down, or simplify it means that te we would take blank tea shirts in and print every order, every single order. If you order one medium vne tea shirt with such and such graphic and message, we print that to order and ship it to you. So it essentially is more expensive to print per unit. But if we're doing it right, you end up with perfect inventory. An inventory is the thing that kills businesses, right? Ecause ie got too much, then you're kind of weighed down with all this....

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