5min chapter

Idea to Startup cover image

INTERVIEW: Tom Eisenmann (HBS) on Why Startups Fail

Idea to Startup

CHAPTER

Lean Startup Methodology

Many people pursuing startups think that they are following lean methodology. They focus in on the parts that Eric Rees made famous, the minimum viable product and the pivoting. These entrepreneurs skip a stage in any design process of thinking through multiple solutions before you over commit to any one. You've wasted it typically to build and go to market. It's going to take four months for most products,. some number, some are faster, some are slower. Most entrepreneurs ought to trade three weeks to buy four months is a good trade-off.

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