Intro

Dirty secret of the Super Bowl halftime show… The show costs $50M, but the performer gets paid $0.

Wilson makes all of the NFL’s football’s… and their factory in Ohio is freaky.

The Curse of the Super Bowl Commercial is real… and it’s coming for AI.

Plus, one basketball coach trademarked the term “Three-peat”... and could make millions if the Chiefs win.

$AAPL $AS $SPOT

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Monopoly 🎩. Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Super Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Episodes drop weekly. It’s The Best Idea Yet.

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