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The Mission To Become A Full-Time Strategist - Itumeleng Ndaba, Art Director

Sweathead, A Strategy Podcast

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The Importance of Concise Insights and Understanding Purpose

In this chapter, the speaker emphasizes the frustration with long briefs and highlights the importance of concise insights and understanding the purpose behind the work. They also discuss the desire to be a full-time strategist/account planner in the advertising context, highlighting the need for more strategists in agencies.

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