2min chapter

Masters of Scale cover image

Bonus: Cultivate an entrepreneurial mindset, w/Reid, Bob & Sir Richard Branson

Masters of Scale

CHAPTER

The Onchpener Bias to Action

Richard is known for his death defind anchbener leaps in the new markets and industries. Virgin records, virgin airlines and virgin galactic are just a few. He embodies the onchpener bias to action. We'll start story in the mid 19 sixties. Richard was only 14 when he launched what he called student magazine. Like most schoolboys, he lacked an office. And because this was the late sixties, he didn't have his own phone which he needed to sell advertising and conduct interviews. The spark came, as it so often does with richard, from an off and comment. Not every 15 year old would have the bravado to start a business, much less

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