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Ajay Lakhotia on StockGro, Indian Stock Market, Networking and more! | Figuring Out Episode 67

Raj Shamani's Figuring Out

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FMCG

Bill Caron: I come from FMCG background, man, one of the first rule is accessibility. You make it such accessible on such a point that whatever you're selling, it needs to be available at one rupee as well. Yes. Interesting. And biggest, why biggest people started doing that one repeat thing, it gave them all the more reasons to start buying a 1 kg product as well. It's a foot in the door. So you get a taste of it and they decide that this is the brand they are going to go with and nothing stops them. Yeah. That's exactly how this works is. And it does and it helps.

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