The Dave Gerhardt Show cover image

#36: Community is so hot right now in B2B marketing, what defines a successful community, & more with Common Room COO Jake Randall

The Dave Gerhardt Show

00:00

What's the Value of a Free Trial?

The free version of Zoom has more value than some of our competitors paid tiers, right? Then at some point you want to upgrade what we try to do on those. It's like a standard PLG motion is you have a community team or dev rel team that's using it initially and they're seeing a lot of value to do kind of like their job. And then what the sales team can be really helpful in is helping broker that conversation with your CMO or with your CRO or these other kind of GTM leaders around here's the value of this content in this data.

Play episode from 41:13
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app