Succeeding in business is a game of finding and being found, and that’s why personal branding is so important, and “your personal brand IS your business.” With a decade of experience in personal brand strategy & content development, Brittany Krystle was hands-on with some of the biggest personal brands online to grow their influence, including Gary Vaynerchuk, Marie Forleo & Tom Bilyeu.

Since that time, she has taught thousands of entrepreneurial-minded visionaries how to position themselves online to achieve their goals and create the future they dream of. Her podcast, Beyond Influential, is all about giving you no-BS deeper level conversations, behind-the-scenes insights, and inspirational, actionable interviews from the most influential names across industries.

Let’s dive in and learn from the best how to build a brand.

Things you will learn in this episode:

[00:01 - 07:14] Opening Segment

I introduce today’s guest, Brittany Krystle
Bio
Be sure to check out guestio.com and start booking
Brittany shares a bit of her background
Growing up outside of LA
A dream to be in the NBA as a kid
Pressured to pursue things like law - ‘safe path’
Learning how to work hard early on
Talking about the balance of enjoying your school years

[07:15 - 20:00] That’s ‘Not Safe’

Brittany talks about doing what you love vs. pursuing a safe route
Resources available now
Being pushed towards safety
The value of having a gap between high school and college
Brittany shares her journey through college and into her career
Straight from college to legal work
Working as a student during the recession
Looking around and realizing no one’s happy
Opening doors through the online space
Pursuing the unsafe route
A word from our sponsor

[20:01 - 36:16] How to Build a Brand

Brittany talks through her transition
Navigating through careers
A culture of fear
Getting a job with Gary V through a Tweet
The positive experience working for Gary
Getting asked to do growth hacking
From early days to impacting branding
Pivoting out to find freedom
Looking for something remote
Trying to replicate the success
What Brittany learned about branding
Everyone is human
The value of starting the podcast
Being yourself and putting yourself out there
The importance of practicing what you advise
Giving a voice to the silent experts

[36:17- 48:48] Closing Segment

Who you know or what you know?
Who you know and who knows it
Finding and being found
Brittany shares about a relationship that propelled her forward
Podcasting guests
The dinner that changed everything
Long term relationship building
ThE RaNdOm ROunD
How to engage with Brittany
Links below
Final words

Tweetable Quotes:

“You being you is the key that unlocks these doors…” - Brittany Krystle

“Sometimes the loudest people are the ones who know the least, my passion is to give the people who’ve actually been in the trenches… I love getting those people in front of audiences.” - Brittany Krystle

“It’s a game of finding and being found, and that’s why personal branding is so important. It’s great to know all these things, but if nobody knows you know it, then what good is it?” - Brittany Krystle

Resources Mentioned:

Beyond Influential Podcast

Connect with Brittany on Instagram, Twitter, and LinkedIn. Check out https://www.brittanykrystle.com/ if you want more expert content strategies and brand insights.

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