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Is the Marketing Funnel Dead? ft. Chris Walker

B2B Growth

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The Difference Between Sales Lead and Product Lead Marketing

Most companies have both running in parallel. Historically, companies would sell their product through a salesten because of technology barriers and how people bought stuff. For lower dollar value products where it didn't make sense to sell something through a sales rap,. You have to do marketing to get them the leads. They have to they're going to only when a couple you still have to pay them a salary.

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