Next Level Podcast with Jeremy Miner cover image

The Psychology of Trust in Sales - Scott Hogle’s Approach to Relationship-Driven Sales

Next Level Podcast with Jeremy Miner

CHAPTER

Building Emotional Connections in Sales

This chapter focuses on the critical role of emotional connections in the sales process, advocating for relationship-building over transactional interactions. It discusses the importance of active listening, understanding both verbal and non-verbal cues, and emphasizes seeing sales as a service rather than manipulation. Personal anecdotes are shared to illustrate the impact of genuine connection and curiosity about others' needs, shaping successful sales practices.

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