The Psychology of Trust in Sales - Scott Hogle’s Approach to Relationship-Driven Sales | Ep. 359
Next Level Podcast with Jeremy Miner
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Building Emotional Connections in Sales
This chapter focuses on the critical role of emotional connections in the sales process, advocating for relationship-building over transactional interactions. It discusses the importance of active listening, understanding both verbal and non-verbal cues, and emphasizes seeing sales as a service rather than manipulation. Personal anecdotes are shared to illustrate the impact of genuine connection and curiosity about others' needs, shaping successful sales practices.
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