Microsoft's AdWords Strategy Is to Attack Google

Bing now has over 100 million daily active users and over 100 million Bing chats have been created of the people in its Bing chat preview while it was still limited 33% were new to Bing. In their current form, ads appear as linked citations with add links listed below in a learn more section underneath the chat bots response. Microsoft made it clear that it's a matter of how ads will be displayed not if other options under consideration include hovering over an ad link to display a further advertiser experience or adding rich captions from its personalized newsfeed beside a chat bot response.