How Do You Define a Lead?

Pasha: "The goal of our business is to further the evolution of marketing and demand generation, which includes how you think about it" Pasha says that one out of 11 raw pipe conversions, qualified, high intent conversions, become a customer for us. The company will add on to the definition that that pipe conversion needs to convert to a closed one opportunity at somewhere between one in 20 and one in ten. It's an exercise in having faith, learning new things and unlearning years of r o i base, direct attribution modelling. And so when we work with customers, we're ging o be focusing on those things,. Like how you think About it is a lot of like the