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That Triathlon Life Podcast
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The Importance of Objectiveity in Triathlon
The show is a way to do something that's not objective and more abstract. The year of COVID was a really, really hard time for any professional triathlete. Having the show helped actually build our value for sponsors in terms of exposure or everything. And then having the show to work on, having our brand, being able to design a t-shirt and just talk to people on the internet and hopefully it races is a great escape from that frustration.
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