Trend Forecaster - Is There Any Trend That Surprises You?

I love that it's so interesting too because I've expanded my role to also be a venture capitalist and health and wellness are one of the many areas that we're investing in. We feel pretty good about what we called for the year there are a couple of food trends that weren't as on our radar as I would have liked. There has really been this year we touched upon this pushback against restrictive dieting but even more than we thought people have actively in the food space pushed against any form of diet plans that feel very restrictive to them. In all verticals sustainability really is driving so many trends and that will continue through 22 as wellwell let's get into it let's talk about