Headspace with Colin Chow, Global Managing Partner at 21st Century Brand, San Francisco
On Strategy Showcase
00:00
The Power of Headspace
Headspace's new positioning strategy is around changing the world's perspective. The brand wants to help people understand that they are not a victim and have agency. If headspace succeeds in its goal, imagine a world where it's 10% more compassionate,. Where government leaders are making decisions based on empathy instead of their enemies.
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