Adam is joined by Senior Market Intelligence Manager at Postscript Mindy Regnell for this month's edition of the Competitive Enablement Show LIVE. In this episode, Mindy shares her best practices on how she tiers and prioritizes competitors in a competitive market.
Check out the brand new Compete Network to find the industry's best competitive content all in one place.
Host: Adam McQueen
Producer: Ben Ronald
Timestamps:
(0:00) - Introducing the Compete Network
(7:43) - First step in prioritizing competitors
(14:29) - Getting internal alignment on prioritization
(18:10) - How often you should prioritize competitors
(23:02) - Cleaning up your CRM data
(29:22) - Saying 'no' diplomatically
(35:18) - Organizing competitors into buckets
(38:26) - Mindy's theory on battlecards
(41:11) - Allocating compete resources to the right competitors
(48:35) - Setting tiger teams up for success
(54:43) - Dealing with lower-tier competitors
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.
Host: Adam McQueen
Production: Grayson Ottenbreit
Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.
About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.
