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From journey mapping to journey management / Jochem van der Veer / Episode #167

Service Design Show

CHAPTER

The Journey Management Index

We're also launching the journey management index more about that in a second. I want to see where we are at the end of the year. We have some ambitious plans to help this community. One thing you mentioned and a phrase that stuck with me is helping people to go from journey mapping to journey management. If I had to define it, it is about putting the customer's journey in the center of private nature business and organizing around it. To do that, you need to have proper research practices. You need to be able to plan it out. And then magically have change happen.

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