Leveraging AI for Sales Efficiency and Knowledge Access

Are you feeling left behind in the AI revolution sweeping across industries? Imagine confidently leveraging AI to transform your business operations, outpace your competition, and future-proof your career. Sounds enticing, right? But for many of us, the thought of integrating AI feels like navigating a labyrinth of potential pitfalls and wasted resources.

You're not alone. Countless business owners and professionals are paralyzed by fears of AI complexity, concerns about job security, and doubts about its real-world value. These anxieties aren't just holding you back – they're actively pushing you behind the curve in an increasingly AI-driven world.

But what if I told you that embracing AI doesn't have to be a daunting challenge? What if there was a way to transform those doubts into your competitive advantage?

Today, we're going to flip the script on AI anxiety and show you how to harness its power to revolutionize your business and career, regardless of your industry or technical background.

Joining us today is Emily Baillie, a digital marketing and AI trainer, speaker, and professor with over 15 years of industry experience. Recognized as a "Top Artificial Intelligence Voice" on LinkedIn and a member of the Canadian Marketing Association, Emily works with organizations across Canada to leverage marketing technology effectively. As a part-time professor at McMaster University, she advocates for a human-first approach to AI, focusing on complementing rather than replacing human talent. Emily's unique perspective and extensive experience make her the ideal guest to help us understand and overcome common AI resistance in business.

AI in Marketing: Unpacked host Mike Allton asked Emily Baillie about:

✨ Actionable Strategies for AI Adoption - Practical steps to integrate AI into your business operations without disruption.

✨ Overcoming AI Anxiety - Techniques to build confidence in using AI tools and interpreting their outputs.

✨ Future-Proofing Your Business and Career - Insights on developing AI skills and strategies that will be crucial in the coming years.

Learn more about Emily Baillie

• Connect with Emily Baillie on LinkedIn
• Connect with Emily Baillie on X

Resources & Brands mentioned in this episode

• Compass Content Marketing
• How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI with Kelly Noble Mirabella
• Zapier
• The Artificial Intelligence Show with Paul Roetzer and Mike Kaput
• Jasper
• Jessica Hreha
• Marketing AI Council
• Otter.ai
• Firelies.ai
• Runway
• Read.ai
• Microsoft Co-Pilot
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/from-doubt-to-confidence-embracing-ai-in-business/

Start your AI journey with the AI Marketing Primer.

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Produced and Hosted by Mike Allton, AI Consultant at The Social Media Hat, where he's tirelessly helping businesses and marketers get ahead of the AI Revolution and apply advanced technologies to their roles. He's spent over a decade in digital marketing, bringing an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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Music by Tokay.

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