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How To Start A Cult Brand | Lessons From Peloton, Nike, and CrossFit
Marketing Against The Grain
CrossFit
Tori Dunlap: CrossFit is a great example of something that's on the borderline between a cult brand and an actual like cult. She says people who join things that they feel true belong to are actually much happier, live much longer. Financial feminist was one of the first to talk about how money affects women differently without shame or judgment.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode