Barbie's legacy and brand strategy

Ynon Kreiz, Chairman and CEO of Mattel - the company behind the Barbie doll and Hot Wheels joins David Rubenstein to discuss his transformation of the brand from a toy manufacturer into an IP-driven entertainment powerhouse. Kreiz also talks about shifting production away from China, navigating retail partnerships, and launching a new collaboration with OpenAI. Kreiz is on this week’s episode of The David Rubenstein Show: Peer to Peer Conversations. The interview was recorded on October 29 in New York.

See omnystudio.com/listener for privacy information.