Challenges in Journalism and Branding Shifts

This chapter examines the hurdles faced by traditional newspapers in an era of billionaire ownership and financial instability, emphasizing the implications for long-form journalism. It also critiques the recent rebranding of Twitter to 'X,' analyzing its impact on brand equity and public perception, while questioning the motivations behind such corporate decisions. The discussion highlights the broader trends in media sustainability and the risks associated with drastic branding changes in the tech industry.