The Importance of Information Sharing to Stop Fake Reviews

Fake reviews are a huge problem for all shopping platforms but one of the biggest ones Amazon has just announced a new crackdown on them using AI in its fight. Darmesh Meta, head of Amazon's customer trust team: The blueprint we announced today has three core components. You know the first is the importance of information sharing. By sharing information sharing signals we can all help each other stop those fake review brokers sooner. Second we talk about the importance of across countries making sure there's a clear body that has enforcement authority as well as the right funding to go after and stop and hold these bad actors accountable.