Welcome to the What's Next! podcast with Tiffani Bova.

This week I am beyond thrilled to be speaking with the fantastic Dorie Clark. Dorie Clark is an author, sought after consultant, speaker, and adjunct professor at Duke University’s Fuqua School of Business. She is the author of Entrepreneurial You (named one of the most important business books of 2017 by Inc.), Reinventing You, and Stand Out (named #1 Leadership Book of 2015 by Inc.). A former presidential campaign spokeswoman, the New York Times describes her as an “expert at self-reinvention and helping others make changes in their lives.” I am excited to have Dorie Clark on the What’s Next! Podcast today to answer some of your biggest questions!

THIS EPISODE IS PERFECT FOR… Entrepreneurs budding or otherwise, those looking to advance and position themselves successfully, professional in sales, marketing, and beyond who want to know more about branding and building expertise.

TODAY’S MAIN MESSAGE… So, how do you really become known for your expertise, either in your company or in your industry? Fundamentally, there are three key elements, and after extensive research and interviews with the people who did just that, Dorie has the answers for you. It is a seemingly simple three-part recipe: content creation, social proof, and networking. Dorie breaks these down further but, if you want to establish yourself as an expert or as a company known for its expertise, this is your roadmap. Professionals seeking this recognition would do well to prepare themselves for the emotional fortitude this journey will take. Along the way, you should also be willing to learn from the experiences of people you admire and highlight the work as you build your platform. This will not only help you develop your own point of view but also start getting you closer to that elusive “breakthrough” idea.

WHAT I LOVE MOST… I love digging further into building personal and professional brands. It is one of the top five questions I always get, and I love that Dorie gives us some awesome, practical and effective pointers that we can start implementing immediately.