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Anu Hariharan: How to think about network effects for your startup, from the beginning
Pattern Breakers
The Impact of the Smile Curve on Facebook's User Growth
The focus on the Smile Curve was not just to boost the numbers, but it helped them think through what product features do I need to build so that I can increase the utility of the platform. So Facebook is one of those unusual platforms where as they saw user growth, retention improved. And that doesn't happen by accident.
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