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AI will Replace You: How Brands Are Being Left Behind | Amara Omoregie

The Marketing Misfits

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Rethinking Customer Journeys: From Funnels to Experiences

This chapter explores Human Experience Optimization (HEO) and its distinction from traditional SEO. It emphasizes the importance of adapting to the non-linear customer journey and how CRM systems like HubSpot can improve individual customer interactions.

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