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Frank Ricks (LRK Architecture) - Using Creative Leadership

Entrepreneurial Thought Leaders (ETL)

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Building a Culture of Excellence in Your Firm

We built our firm on the issue of practice practicing good service to the clients because they do have a choice. We're not selling products we're selling services which is a different it's a different different animal than perhaps some of the speakers you've heard. It's just simply to design that's what drives us to create things and certainly the second one we want to do really good work. As for as your companies grow there's an issue of culture transfer when there are ten people in an office that's smaller than this auditorium You don't have to write this stuff down everyone hears it they feel it they breathe it.

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