While American television has long relied on a strategic foregrounding of feminist politics to promote certain programming's cultural value, Woman Up: Invoking Feminism in Quality Television (Wayne State University Press, 2022) by Dr. Julia Havas is the first sustained critical analysis of the twenty-first-century resurgence of this tradition. In Woman Up, Dr. Havas’ central argument is that postmillennial "feminist quality television" springs from a rhetorical subversion of the (much-debated) masculine-coded "quality television" culture on the one hand and the dominance of postfeminist popular culture on the other.
Postmillennial quality television culture promotes the idea of aesthetic-generic hierarchies among different types of scripted programming. Its development has facilitated evaluative academic analyses of television texts based on aesthetic merit, producing a corpus of scholarship devoted to pinpointing where value resides in shows considered worthy of discussion. Other strands of television scholarship have criticised this approach for sidestepping the gendered and classed processes of canonization informing the phenomenon. Woman Up intervenes in this debate by reevaluating such approaches and insisting that rather than further fostering or critiquing already prominent processes of canonization, there is a need to interrogate the cultural forces underlying them. Via detailed analyses of four TV programs emerging in the early period of the "feminist quality TV" trend—30 Rock (2006–13), Parks and Recreation (2009–15), The Good Wife (2009–16), and Orange Is the New Black (2013–19)—Woman Up demonstrates that such series mediate their cultural significance by combining formal aesthetic exceptionalism and a politicised rhetoric around a "problematic" postfeminism, thus linking ideals of political and aesthetic value.
This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars.
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