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The Online Shopping Boom Is Over w/ Amanda Mull
Tech Won't Save Us
The Evolution of E-Commerce
In the late 90s when Amazon was founded, it was met by a population that was largely pretty skeptical of having to buy something on the internet. It seems like buying something online was probably a great way to get your credit card stolen. People didn't want to buy shoes on the internet; people did not want to buy jeans on the internet inherently. So they had to be sold. And one way that is very effective at getting people to take the leap and buy something is to do everything you can to remove what is often called like any kind of friction from that buying process.
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